AI sales coaching for dental teams

Your coordinators get one shot at the conversation that decides the case.

Bella lets treatment coordinators rehearse the hard treatment-plan conversations against a realistic AI patient — and scores every rep against your own methodology.

Practice the conversation before it counts.

P
Price-focused parent
Live roleplay · PPO 50% · Crown
Parent
Yeah, go ahead — but up front, how much is this going to run me?
Coordinator
Totally fair to ask. Let’s look at exactly what your plan covers first, then there won’t be any surprises.
Parent
…okay. That actually makes me feel better.
B
4.6
Bella’s score: Strong. Led with value before price. Matched the parent’s fear, didn’t flinch on the number.
Why Bella

Case acceptance turns on one conversation — and most teams never get to practice it.

Treatment coordinators are the biggest lever on production, yet they learn by shadowing, on real families, with the revenue on the line. Bella moves the reps off your patients.

Realistic, not helpful

Bella plays the parent who pushes back, stalls, and worries about cost — not an AI that gently lets your coordinator win. The friction is the point.

Scored on your method

Every session is graded against your framework — discovery, presenting, handling fear, closing — with specific feedback, not a number in isolation.

Managers see the lift

Track who’s improving and where the gaps are across the team, without ever exposing a raw transcript. Private by design.

How it works

From sign-in to a scored rep in four steps.

The coordinator picks the scenario and has the conversation; Bella stays in character through the objections that actually come up, then scores the rep against your rubric.

01

Pick the scenario

Specialty, treatment, persona, and the insurance reality behind the conversation.

02

Have the conversation

The AI parent opens and stays in character through the objections that come up.

03

Get scored

Bella returns what worked and the single biggest opportunity, against your rubric.

04

Coach the gap

Ask Bella how to handle what tripped them up — then run it again.

What partners are saying

The coordinators who rehearse in Bella walk into the consult ready. You can hear it in the first thirty seconds.

B
Evelyn Lahiji, COO
Children’s Dental FunZone
The methodology underneath
FUGIThe Seven RulesFeel · Felt · Found

Give the team the reps before the stakes are real.

A fifteen-minute walkthrough — a live treatment-plan conversation, scored against your own playbook. No setup.

Book a demo