Presenting pediatric treatment when the child isn’t in pain
The hardest case in pediatric dentistry: a parent looking at a happy, comfortable child while you explain a two thousand dollar plan.
Stop handing over the printout
The treatment plan printout is a summary of a conversation, not a substitute for one. What happens when you lead with paper.
Build the value before you say the price. Actually do it.
Everyone agrees with this in principle and almost nobody does it in the room. What it looks like in a real presentation.
How to explain PPO and HMO without using the words PPO or HMO
Parents do not care what their plan is called. They care what it pays. A plain-language way through the insurance conversation.