Your coordinators get one shot at the conversation that decides the case. Bella gives them the reps first — against patients who hesitate, deflect and ask about money the way real families do.
A multiple-choice course cannot interrupt you, go quiet, or say the thing your coordinator dreads. These do.
Each persona opens on the objection it is built around — cost, fear of pain, a parent who doubts the treatment is needed, a plan that covers less than the family assumed. Harder levels do not just argue more; they hold back the information a coordinator needs to ask for. See all fourteen.
The meter moves as the conversation does — up on discovery and validation, down when price lands before value. Coordinators learn to read a patient, not recite answers, because the feedback arrives during the rep rather than after it.
Every rep gets a 1–5 across the rubric your practice actually uses, plus the warmth read. Deliberately no single vanity number: a score that averages away the one thing they did badly is worse than no score.
Every coordinator meets these families eventually. Bella Coach lets them meet them first. You can also add your own, such as the spouse who is not in the room.
Specialty, treatment, persona and difficulty — or the objection you lost on last week.
They hesitate, ask about money early, and go quiet in the places real families do.
Rubric, warmth read and the specific lines that moved it either way.
The weak line becomes the next rep. Unlimited sessions, so nobody is rationing practice.
No. A course is watched; this is run. The loop is weekly — rehearse, present, review — and the personas do not get easier because someone has seen them before.
Not for Bella Coach. Role-play is entirely synthetic, which is why it is the part of Bella a practice can start with on day one, with no BAA and no consent workflow.
Treatment coordinators first, but anyone who presents treatment — office managers, associates stepping into case presentation, front desk covering a consult.
Fourteen, across three difficulty levels — from Price-Focused and Insurance-Focused to the Protective Parent and the Procrastinator. See the full list. You can also add personas built around your own patient population.
For groups, role-based reporting shows each manager their own offices and an admin the whole group.
Each part feeds the next: rehearse, present, review, improve.
A fifteen-minute walkthrough — a live treatment-plan conversation, scored against your own playbook. No setup.
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